Technology has transformed the age-old social and cultural activity of storytelling with breathtaking perspectives never before experienced until the advent of Virtual Reality and Transmedia.
With a philosophy that design must serve a cause, our interpretation of the VR & transmedia presentation took a more inspired approach beyond the typically cold portrayal of technology and focused on the deep and immersive reactions that accompany 3D storytelling.
We developed an artistic exhibition design that positioned France as a leader in technology-enabled storytelling and showcased how French producers are pushing the boundaries of VR & transmedia technology; designing, inventing and sharing innovative methods of delivering content over these exciting new platforms.
More than just igniting the imagination with possibilities, the exhibition sought to delight exhibition visitors with the magical reality of 3-dimensional stories and worlds. Visitors were instantly warmed by the sunny cheerfulness of the brightly-coloured experiential space and their intrigue was generated by the playfulness that the technologies offered.
The exhibition invites the visitor to explore and experience the best of French content – from web-documentaries to virtual story telling – and showcases a selection of the best French transmedia productions.